Privacy Policy

Introduction

MV Jewelry Exchange ("we," "us," or "our") operates the website mvjewelryexchange.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully. By using our website, you consent to the practices described herein.

Information We Collect

We collect personal information that you voluntarily provide when you use our contact form or otherwise communicate with us. This may include:

• Your name
• Phone number
• Email address
• Description of items you wish to sell or have appraised
• Photos of jewelry or precious metals you upload via our form

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, and referring URL. This data is collected through cookies and similar tracking technologies.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide quotes
• To communicate with you about our services
• To improve our website and customer experience
• To measure the effectiveness of our advertising campaigns
• To comply with legal obligations

Third-Party Services

We use the following third-party services that may collect or process your data:

• Mailgun — We use Mailgun to deliver emails submitted through our contact form. Your name, email, phone number, and message content are transmitted to Mailgun for email delivery purposes. See Mailgun's Privacy Policy.
• Google Analytics — We use Google Analytics to understand how visitors interact with our website. This service collects anonymous usage data including pages visited, time on site, and demographic information. See Google's Privacy Policy.
• Google Ads — We use Google Ads conversion tracking, including enhanced conversions, to measure the effectiveness of our advertising campaigns. This may involve cookies and hashed first-party contact details from our quote forms (such as phone number and email, when provided) that Google matches in a privacy-safe way to signed-in Google accounts. See Google's Privacy Policy.
• Facebook / Meta Pixel — We use the Meta (Facebook) pixel to measure advertising effectiveness and deliver targeted ads. This tool collects data about your interactions with our website and may link this data to your Facebook profile. See Meta's Privacy Policy.

Facebook, WhatsApp & Meta App Data Usage

If you interact with us through Facebook, Instagram, WhatsApp, or any other Meta platform, we may receive information such as your name, profile picture, and messages you send us. We use this information solely to respond to your inquiries and provide our services. We do not sell, share, or use data obtained from Meta platforms for purposes unrelated to providing our services. Our use of information received from Meta APIs adheres to the Meta Platform Terms and applicable data use policies.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device. We use:

• Essential cookies — Required for basic website functionality.
• Analytics cookies — Help us understand how visitors use our site (Google Analytics).
• Advertising cookies — Used to deliver relevant ads and measure campaign performance (Google Ads, Meta Pixel).

You can control cookies through your browser settings. Disabling cookies may affect certain features of our website.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to respond to your inquiries, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions are typically retained for up to 24 months unless you request earlier deletion.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know — You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out — You may opt out of the "sale" of your personal information. We do not sell personal information in the traditional sense, but certain tracking activities (e.g., targeted advertising) may constitute a "sale" under the CCPA.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us using the information provided below.

Children's Privacy

Our website is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can promptly delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: